Tuesday 12 May 2015

Let's talk about: Persona Synthetics - Lollie



'Experience the new generation Synthetic Human from Persona Synthetics. Not just an appliance but a deeply personal lifestyle choice: your Synth is the help you've always wanted.
Person Synthetics - Closer to humans than ever before'
 - www.personasynthetics.com

People watching a bit of Monday night TV were in for a bit of a confusion when an advert promoting 'Synth' humans for your every household needs was displayed. Have the government been hiding this interesting development in modern technology? Would we be able to purchase one? Has our technology really gone that far? 
The answer to all the above questions is no. Persona Synthetics is a brand name from Channel 4's new TV show 'Humans', a show based on an alternative reality to ours in which technology is far advanced and almost everybody owns a 'Synth' from this company.
I have to admit Channel four - this is very good marketing. In London's Regent Street the 'first persona synethics store' is said to be 'opening soon' and this company even has a Twitter, Facebook, Youtube and a website.
There is even a eBay shop in which you can get your hands on an android synth for 20,000 GBP!

The website described the features of each 'Synth' Explaining that they come available in either two models - Sally or Charlie. 

Sally is the girl model of the Synthetic human. 
This description says she is able to cook, look after your children and be a personal trainer. The advert in which was seen on TV contains a 'Sally' model. The advert shows her doing many things like cooking, cleaning, washing, playing with the children and even teaching the children.Her core processor has numbers that make me look at my IOS8 and laugh. Her processor is far advanced than any smart phone.

The other model is 'Charlie'. He serves the same functions as the 'Sally' model and boosts the same high-tech core processor. This model is available for those who feel they'd rather have a manly figure as a Synth and as the website says, he is the help you have always wanted.

Both Synth models are extremely life-like and both sport green eyes.


Sally and Charlie are part of a new generation of models from the Persona Synthetics company and come equip with all these new things:

I wish my phone had all day battery life...

Down below in small print is the affirmation that the company will not be held responsible for any Synths that haven't received a firmware update and if they haven't they must require a factory reset in order to stop them malfunctioning.
Here is the video of 'Sally' in action:

Could this be on the horizon in our future? Could we see human androids such as Sally and Charlie dominating our homes and jobs? 
All this marketing is amazing and is on such a wide, well-thought out scale that I really hope the show is going to blow me away. It doesn't air till June, however, saying that, June is only 2 weeks away from now. I'm looking forward to the lead up to the start of the series and I'm also looking forward to seeing what new content this 'company' and Channel 4 bring out till then.

Right... I'm off to go buy myself a 'Charlie' from eBay.

Until Next Time - Allons-y!
Lollie xx

1 comment:

  1. you're pussier than my lolipop picture

    ReplyDelete